Vida Fitness - U Street
VIDA Fitness - 6 locations in DC
2 additional locations on the boards for Tyson’s Corner and Balston
2005 - Present and continuing
Locations vary from 20,000-30,000 s.f.
This start up fitness concept paired with an on-site Spa and Hairstyling Salon opened its first location in the former Discovery Store space at the MCI Center. The VIDA image adopted some of the inherited aesthetic while also starting to develop a comprehensive brand image of its own. Each project offered unique challenges including historic rehabilitation of a city warehouse building where refitted the structural frame to accommodate a roof top penthouse pool club or partnering with urban developers to include our needs even as their projects were in design or under construction.